Allen Matsumoto

UI Architects consults around user experience, conducting research in understanding end user beliefs and behaviors, as well as designing solutions. Customers include Microsoft, T-Mobile USA, Vulcan Ventures, Hewlett-Packard, DaVinci (now Blackmagic Design), GE Medical, Sonosite, and more.

Product work in B2B and B2C, as well as 360 organizational strategy.

Specialties:

• Systems-level UX architecture analysis
• Corporate UX strategy & competency development
• Team facilitation for product requirements and definition
• User and customer experience research
• User interface architecture and design
• Usability engineering
• Application of UX practices in a variety of areas of communication including branding and campaign work

I was a member of the Enterprise Architecture team, tasked first with analysis of the complex as-built IT system architecture, as well as design of a next-generation unified architecture across the T-Mobile USA enterprise. I was responsible for user experience architecture.

I folded the creative services capabilities of Digital Ink Corporation into Chase-Bobko, creating a new CS department in this software development contract firm that specialized in revolutionary content management approaches. I managed a CS staff with zero turnover during a period of particularly high retention challenges sector-wide, and introduced usability practices into the design cycle.

Matsumoto Design, later Digital Ink Corporation, was a graphic design firm focused on communication solutions. Early adapter of digital design and publishing technologies, we created the visual design of Microsoft's first public internet portal and e-commerce sites. During this time I was also a regular contributor to Publish! Magazine, providing feature articles and product reviews around digital typography.